"The makers of popular cookware brands All-Clad and Farberware have launched an unusual legal fight against a rival whose products don’t contain “forever chemicals,” alleging the company’s ads falsely paint the presence of PFAS in its competitors’ products as toxic.
Groupe SEB USA Inc., which produces All-Clad Metalcrafters among other brands, and Meyer Corp., whose brands include Circulon, Farberware, Rachael Ray, and KitchenAid, filed their complaint against Caraway Home Inc. in the US District Court for the Southern District of New York in February. The case is moving towards a jury trial, but first the court must decide on Caraway’s motion to dismiss the litigation and the plaintiffs’ opposition.
Many consumer-driven lawsuits have accused companies of falsely promoting the safety of products containing per- and polyfluoroalkyl substances (PFAS), a class of thousands of substances dubbed “forever chemicals,” because some can linger for years in the environment and people’s bodies where they’re associated with cancer, among other health problems.
Groupe SEB’s and Meyer’s lawsuit is one of the few, possibly the first, in which companies are suing a competitor over its PFAS claims."
Pat Rizzuto reports for Bloomberg Environment June 24, 2026.
