"General Motors is kicking off its big push for electric vehicles with a goofy, star-studded Super Bowl advertisement released ahead of Sunday’s championship game.
The ad is a milestone in the transition to electric vehicles, said Ron Wade, marketing expert and clinical assistant professor of sport management at the University of Michigan.
General Motors “has been committing more and more dollars to talking about getting away from fossil fuels and helping the environment,” he said. “I think that message is going to resonate with a lot of people.”
The company announced last week that it plans to sell only electric vehicles by 2035, as part of its carbon-neutral commitment."