Google Bans Ads With False Claims About Climate Change

"Google said it will no longer display advertisements on YouTube videos and other content that promote inaccurate claims about climate change.

The decision, by the company’s ads team, means that it will no longer permit websites or YouTube creators to earn advertising money via Google for content that “contradicts well-established scientific consensus around the existence and causes of climate change.” And it will not allow ads that promote such views from appearing.

“In recent years, we’ve heard directly from a growing number of our advertising and publisher partners who have expressed concerns about ads that run alongside or promote inaccurate claims about climate change,” the company said.

The policy applies to content that refers to climate change as a hoax or a scam, denies the long-term trend that the climate is warming, or denies that greenhouse gas emissions or human activity is contributing to climate change."

Daisuke Wakabayashi and Tiffany Hsu report for the New York Times October 7, 2021.


"Americans Agree Misinformation Is A Problem, Poll Shows" (AP)

"Google's Going to Stop Letting YouTubers Make Money Off Climate Change Denial" (Earther)

Source: NYTimes, 10/08/2021