"These green cowboys try to marry good stewardship of the land with making money."
"Zachary Jones is a saddle-hardened fifth-generation rancher even though, on the surface, he may not look like one. As he threads his pickup truck through the back pasture of a quintessential Western expanse – one carpeted in flaxen-colored grass in the shadow of Montana's Crazy Mountains – he bears little resemblance to the stereotype of the Stetson-wearing cowboy. No pointed boots or spurs. No denim. No bandanna. Not even a rifle mounted in the vehicle's back window.
Instead, Mr. Jones is wearing cargo pants, a stylish shirt with a Patagonia logo on the front, and, most tellingly, Birkenstock sandals. You'd almost think he were heading to the monthly meeting of the men's book club in Bozeman.
What he's actually doing is checking on newborn Angus calves on his Twodot ranch following rumors that wolves might be prowling the area. In other words, real callous-forming wrangler work, which suggests another point: Out here, appearance sometimes has little to do with authenticity."
Todd Wilkinson reports for the Christian Science Monitor July 29, 2012.
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