"Campaigners have referred the Epoch Times to the UK advertising regulator for “stoking the climate culture war” on social media."
"The pro-Trump Epoch Times has run hundreds of anti-climate social media adverts in Europe since the beginning of 2024 that have been seen millions of times, DeSmog can reveal.
Epoch Times accounts in Europe have run 425 adverts on Facebook, Instagram, and X (formerly Twitter) that have attacked or undermined climate science, green energy, or climate action since the start of the year. These adverts have been run in the UK, Germany, Slovakia, and Bulgaria, appearing on social media feeds at least 2.3 million times across Facebook and Instagram, and 3.1 million times on X.
These anti-climate ads were active for 22 days on average on Meta platforms (Facebook and Instagram), while they were displayed for 9.5 days on average on X.
Four of the adverts posted by Epoch Times on Meta have now been referred to the Advertising Standards Agency (ASA), a UK watchdog, by the campaign group Global Witness. The group is calling for the ASA to open an investigation into whether the Epoch Times breached the Committee of Advertising Practice (CAP) Code and, if so, to ban these adverts."
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