"Growing demand for sustainable goods is driving carbon labels into the market"
"The world is littered with labels — markers that tell you how many calories are in a candy bar or if a tomato is organic.
Now, companies are creating labels to show consumers the environmental costs of their daily habits. Carbon labels have already cropped up salads, sneakers and even face creams. Unilever, the maker of Dove soap and Lipton teas, has said it will add labels to all of its 70,000 products.
“We think of carbon as the new calorie,” said Prakash Arunkundrum, head of global operations and sustainability at Logitech, the technology accessories manufacturer, which recently rolled out carbon labels on several products including a gaming mouse and keyboard.
“We want carbon to be that thing that you look at and you say, ‘Okay, am I going to really need this in my life today?’”"
Jessica Wolfrom reports for the Washington Post June 17, 2021.
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