"From ‘Carp’ To ‘Copi’: Unpopular Fish Getting A Makeover"

"TRAVERSE CITY, Mich. — You’re in the mood for fish and your server suggests a dish of invasive carp. Ugh, you might say. But how about broiled copi, fresh from the Mississippi River?

Here’s the catch: They’re the same thing.

Illinois and partner organizations kicked off a market-tested campaign Wednesday to rechristen as “copi” four species previously known collectively as Asian carp, hoping the new label will make them more attractive to U.S. consumers.

Turning carp into a popular household and restaurant menu item is one way officials hope to rein in a decades-old invasion threatening native fish, mussels and aquatic plants in the Mississippi and other Midwestern rivers, as well as the Great Lakes."

John Flesher reports for the Associated Press June 22, 2022.

Source: AP, 06/23/2022