"Doctors and models extol the virtues of meat as climate impacts of industrial farming face scrutiny at COP30 — the global climate summit."
"Agribusiness companies enlisted an army of Brazilian social media influencers ahead of the United Nations climate summit, now underway in the Amazonian city of Belém, where the meat industry’s surging greenhouse gas emissions and role in deforestation are high on the agenda.
At least 195 influencers — from models and news anchors to doctors and right-wing activists — posted Instagram content sponsored by 10 of the world’s biggest livestock, fertilizer, and food companies in the 12 months leading up to the talks, known as COP30.
That more than doubled the 80 influencers paid to produce sponsored content over the same period a year earlier, according to a DeSmog analysis, which is being published in partnership with Agência Pública.
Collectively, these influencers have hundreds of millions of Instagram followers. The content included claims about meat’s health benefits, comedy skits about farming, and music video-style promotions of chicken nuggets and burgers."
TJ Jordan, Akhil Ranjan, Rachel Sherrington and Clare Carlile report for DeSmog November 16, 2025.
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