"How Fashion Giants Recast Plastic as Good for the Planet"

"An influential system overseen by retailers and clothing makers ranks petroleum-based synthetics like “vegan leather” as more environmentally sound than natural fibers."

"It’s soft. It’s vegan. It looks just like leather.

It’s also made from fossil fuels.

An explosion in the use of inexpensive, petroleum-based materials has transformed the fashion industry, aided by the successful rebranding of synthetic materials like plastic leather (once less flatteringly referred to as “pleather”) into hip alternatives like “vegan leather,” a marketing masterstroke meant to suggest environmental virtue.

Underlying that effort has been an influential rating system assessing the environmental impact of all sorts of fabrics and materials. Named the Higg Index, the ratings system was introduced in 2011 by some of the world’s largest fashion brands and retailers, led by Walmart and Patagonia, to measure and ultimately help shrink the brands’ environmental footprints by cutting down on the water used to produce the clothes and shoes they sell, for example, or by reining in their use of harmful chemicals."

Hiroko Tabuchi reports for the New York Times June 12, 2022.

Source: NYTimes, 06/14/2022