"Harley-Davidson Embraces A New Sound As It Enters The Electric Era"

"Harley-Davidsons are famous for their iconic deep rumble. But the Milwaukee-based motorcycle maker's latest model features an electric motor that emits a high-pitched whirring sound. Will Harley fans go along for the ride?

After five years of tweaking and preparation, Harley-Davidson's long-awaited electric motorcycle will start rolling out to dealerships this summer.

The company says electric bikes are the future. A number of startups are already marketing electric motorcycles, and Harley doesn't want to be left in the dust. It wants to attract new customers, and it's eyeing growth in urban centers — and eventually in overseas markets, including Asia, where electric scooters and motorcycles are popular."

Camila Domonoske reports for NPR February 13, 2019.

Source: NPR, 02/14/2019