"New research has revealed more examples of the National Cattlemen’s Association’s efforts to downplay and deny the industry’s greenhouse gas emissions."
"In 1991, Random House published a picture book called “Teenage Mutant Ninja Turtles: ABC’s for a Better Planet,” in which the masked cartoon turtles trade in their signature nunchucks for signs bearing environmental slogans.
For “A,” the turtles explain the sources of acid rain. Under “B,” the concept of biodegradability.
“Don’t Pollute Dudes!” the turtles exhort under “D.” They designate the letter G for “Green Power!”
Then the book reaches the letter “M”—for meat.
“A lot of the world’s cereal crop is fed to cattle, when it could be used to feed to starving people instead,” the book says. “And cattle expel methane, a gas that makes the greenhouse effect worse.” Underneath is a drawing of one of the turtles, Donatello, eating a salad."
Georgina Gustin reports for Inside Climate News October 7, 2026.
